Principles of marketing
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Armstrong, Gary |
| Format: | Open Shelf |
| Published: |
Upper Saddle River,New Jersey:
Pearson/Prentice Hall,
2008.
|
| Edition: | 12th ed.. |
| Subjects: |
| LEADER | 00567pamja2200181 4500 | ||
|---|---|---|---|
| 001 | 0000016327_0002 | ||
| 005 | 20180809090000.0 | ||
| 020 | |a 9780132390026 | ||
| 090 | 0 | 0 | |a HF5415 |b .K68 2008 |
| 100 | 1 | |a Kotler, Philip | |
| 245 | 1 | 0 | |a Principles of marketing |c Philip Kotler; Gary Armstrong. |
| 250 | |a 12th ed.. | ||
| 260 | |a Upper Saddle River,New Jersey: |b Pearson/Prentice Hall, |c 2008. | ||
| 300 | |a xxxii,599, [99]p.: |b ill. col.; |c 29cm. | ||
| 504 | |a includes bibliographical references and index | ||
| 650 | 0 | 0 | |a Marketing |
| 700 | 1 | |a Armstrong, Gary | |
| 999 | |a 0000017093 | ||