Principles of marketing
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Armstrong, Gary |
| Format: | Open Shelf |
| Published: |
Upper Saddle River,New Jersey:
Pearson/Prentice Hall,
2008.
|
| Edition: | 12th ed.. |
| Subjects: |
| Physical Description: |
xxxii,599, [99]p.: ill. col.; 29cm. |
|---|---|
| Bibliography: |
includes bibliographical references and index |
| ISBN: |
9780132390026 |