APA Citation

Kotler, P., & Armstrong, G. (2008). Principles of marketing (12th ed.). Upper Saddle River,New Jersey: Pearson/Prentice Hall.

Chicago Style Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 12th ed. Upper Saddle River,New Jersey: Pearson/Prentice Hall, 2008.

MLA Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 12th ed. Upper Saddle River,New Jersey: Pearson/Prentice Hall, 2008.

Warning: These citations may not always be 100% accurate.