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| LEADER |
00699pamja2200205 4500 |
| 001 |
0000015646_0001 |
| 005 |
20090629090000.0 |
| 020 |
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|a 9788120332256
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| 040 |
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|a UiTM
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| 090 |
0 |
0 |
|a HF5823.
|b J662 2007
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| 100 |
1 |
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|a Jones, John Philip
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| 245 |
0 |
0 |
|a When ads work :
|b new proof that advertising triggers sales
|c John Philip Jones.
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| 250 |
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|a 2nd ed..
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| 260 |
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|a New Delhi:
|b Prentice Hall of India Private Limited,
|c c2007.
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| 300 |
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|a xix, 209p.:
|b ill.;
|c 21cm..
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| 500 |
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|a Includes index
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| 650 |
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0 |
|a Advertising
|x Case studies
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| 650 |
0 |
0 |
|a Sales promotion
|x Case studies
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| 856 |
0 |
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|3 Synopsis
|u http://library.mara.gov.my:8080/e-docs/synopsis/0000015646_sin.jpg
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| 999 |
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|a 0000016155
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