Global marketing management
| Main Author: | Keegan, Warren J. |
|---|---|
| Format: | Open Shelf |
| Published: |
Upper Saddler River, N.J.:
Pearson Education, Inc.,
c2002.
|
| Edition: | 7th ed.. |
| Subjects: | |
| Online Access: |
Synopsis |
| Physical Description: |
xxv, 617p.: ill.; 23cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9788120320666 |