Marketing

Main Author: Pride, William M.
Other Authors: Ferrell, O. C.
Format: Open Shelf
Published: Boston, MA: Houghton Mifflin Company, c2008.
Edition: 14th ed..
Subjects:
Online Access: Synopsis
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245 0 0 |a Marketing   |c William M. Pride, O. C. Ferrell. 
250 |a 14th ed.. 
260 |a Boston, MA:   |b Houghton Mifflin Company,   |c c2008. 
300 |a xxxi, 629p.:   |b col. ill.;   |c 28cm.. 
504 |a Includes bibliographical references and index 
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