Marketing
| Main Author: | Pride, William M. |
|---|---|
| Other Authors: | Ferrell, O. C. |
| Format: | Open Shelf |
| Published: |
Boston, MA:
Houghton Mifflin Company,
c2008.
|
| Edition: | 14th ed.. |
| Subjects: | |
| Online Access: |
Synopsis |
| Physical Description: |
xxxi, 629p.: col. ill.; 28cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780618799701 |