APA Citation

Pride, W. M., & Ferrell, O. C. (2008). Marketing (14th ed.). Boston, MA: Houghton Mifflin Company.

Chicago Style Citation

Pride, William M., and O. C. Ferrell. Marketing. 14th ed. Boston, MA: Houghton Mifflin Company, 2008.

MLA Citation

Pride, William M., and O. C. Ferrell. Marketing. 14th ed. Boston, MA: Houghton Mifflin Company, 2008.

Warning: These citations may not always be 100% accurate.