Marketing research

Main Author: Parasuraman, A.
Other Authors: Grewal, Dhruv, Krishnan, R.
Format: Open Shelf
Published: Boston, MA: Houghton Mifflin Company, c2007.
Edition: 2nd ed..
Subjects:
Online Access: Synopsis
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100 1 |a Parasuraman, A.  
245 1 0 |a Marketing research   |c A. Parasuraman, Dhruv Grewal, R. Krishnan. 
250 |a 2nd ed.. 
260 |a Boston, MA:   |b Houghton Mifflin Company,   |c c2007. 
300 |a xxii, 638p.:   |b col. ill.;   |c 26cm.. 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing research  
700 1 |a Grewal, Dhruv  
700 1 |a Krishnan, R.  
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