Marketing research
| Main Author: | Parasuraman, A. |
|---|---|
| Other Authors: | Grewal, Dhruv, Krishnan, R. |
| Format: | Open Shelf |
| Published: |
Boston, MA:
Houghton Mifflin Company,
c2007.
|
| Edition: | 2nd ed.. |
| Subjects: | |
| Online Access: |
Synopsis |
| Physical Description: |
xxii, 638p.: col. ill.; 26cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780618660636 |