APA Citation

Parasuraman, A., Grewal, D., & Krishnan, R. (2007). Marketing research (2nd ed.). Boston, MA: Houghton Mifflin Company.

Chicago Style Citation

Parasuraman, A., Dhruv Grewal, and R. Krishnan. Marketing Research. 2nd ed. Boston, MA: Houghton Mifflin Company, 2007.

MLA Citation

Parasuraman, A., Dhruv Grewal, and R. Krishnan. Marketing Research. 2nd ed. Boston, MA: Houghton Mifflin Company, 2007.

Warning: These citations may not always be 100% accurate.