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00703pamja2200205 4500 |
| 001 |
0000015518_0001 |
| 005 |
20100108090000.0 |
| 020 |
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|a 9781412956475
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| 090 |
0 |
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|a HF5414
|b .K68 2008
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| 100 |
1 |
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|a Kotler, Philip
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| 245 |
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|a Social marketing :
|b influencing behaviors for good
|c Philip Kotler, Nancy R. Lee.
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| 250 |
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|a 3rd ed..
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| 260 |
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|a Los Angeles:
|b Sage Publications, Inc.,
|c c2008.
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| 300 |
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|a xii, 444p.:
|b ill.;
|c 23cm..
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
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|a Behavior modification
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| 650 |
0 |
0 |
|a Social marketing
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| 700 |
1 |
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|a Lee, Nancy R.
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| 856 |
0 |
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|3 Synopsis
|u http://library.mara.gov.my:8080/e-docs/synopsis/0000015518_sin.jpg
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| 999 |
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|a 0000016298
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