Social marketing : influencing behaviors for good
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Lee, Nancy R. |
| Format: | Open Shelf |
| Published: |
Los Angeles:
Sage Publications, Inc.,
c2008.
|
| Edition: | 3rd ed.. |
| Subjects: | |
| Online Access: |
Synopsis |
| Physical Description: |
xii, 444p.: ill.; 23cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9781412956475 |