The copywriter's handbook : a step-by-step guide to writing copy that sells

Main Author: Bly, Robert W.
Format: Open Shelf
Published: New York: Owl Books., c1985.
Edition: 3rd ed..
Subjects:
Online Access: Synopsis
Physical Description: xvii, 410p.: col. ill.; 21cm..
Bibliography: Includes bibliographical references and index
ISBN: 0805078045