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00812pamja2200217 4500 |
| 001 |
0000014401_0001 |
| 005 |
20130219090000.0 |
| 020 |
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|a 9781422103357
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| 090 |
0 |
0 |
|a HF5415.1263
|b .A534 2007
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| 100 |
1 |
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|a Anderson, James C.
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| 245 |
1 |
0 |
|a Value merchants :
|b demonstrating and documenting superior value in business markets
|c James C. Anderson, Nirmalya Kumar, James A. Narus.
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| 260 |
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|a Boston, Mass.:
|b Harvard Business School Press,
|c c2007.
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| 300 |
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|a xiii, 219p.:
|b ill.;
|c 24cm..
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Sales promotion
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| 650 |
0 |
0 |
|a Purchasing
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| 650 |
0 |
0 |
|a Industrial marketing
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| 700 |
1 |
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|a Nirmalya Kumar
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| 700 |
1 |
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|a Narus, James A.
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| 856 |
0 |
0 |
|3 Synopsis
|u http://library.mara.gov.my:8080/e-docs/synopsis/0000014401_sin.jpg
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| 999 |
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|a 0000014866
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