Value merchants : demonstrating and documenting superior value in business markets
| Main Author: | Anderson, James C. |
|---|---|
| Other Authors: | Nirmalya Kumar, Narus, James A. |
| Format: | Open Shelf |
| Published: |
Boston, Mass.:
Harvard Business School Press,
c2007.
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| Subjects: | |
| Online Access: |
Synopsis |
| Physical Description: |
xiii, 219p.: ill.; 24cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9781422103357 |