APA Citation

Anderson, J. C., Nirmalya Kumar, & Narus, J. A. (2007). Value merchants: Demonstrating and documenting superior value in business markets. Boston, Mass.: Harvard Business School Press.

Chicago Style Citation

Anderson, James C., Nirmalya Kumar, and James A. Narus. Value Merchants: Demonstrating and Documenting Superior Value in Business Markets. Boston, Mass.: Harvard Business School Press, 2007.

MLA Citation

Anderson, James C., Nirmalya Kumar, and James A. Narus. Value Merchants: Demonstrating and Documenting Superior Value in Business Markets. Boston, Mass.: Harvard Business School Press, 2007.

Warning: These citations may not always be 100% accurate.