Value merchants : demonstrating and documenting superior value in business markets
| Main Author: | Anderson, James C. |
|---|---|
| Other Authors: | Nirmalya Kumar, Narus, James A. |
| Format: | Open Shelf |
| Published: |
Boston, Mass.:
Harvard Business School Press,
c2007.
|
| Subjects: | |
| Online Access: |
Synopsis |
PERPUSTAKAAN IP MARA
| Call Number: |
HF5415 1263 A534 2007 |
|---|
| Accession | Item Category | SMD | Status | Due Date | Notes |
|---|
| 0000014866 | OPEN SHELF | BOOK | AVAILABLE |