Strategic marketing management : a means-end approach
| Main Author: | Parry, Mark E. |
|---|---|
| Format: | Open Shelf |
| Published: |
New York:
McGraw-Hill,
c2005.
|
| Series: |
The McGraw-Hill executive MBA series
|
| Subjects: | |
| Online Access: |
Synopsis |
| Physical Description: |
ix, 275p.: ill.; 23cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0071450939 |