Penjenamaan merentasi sempadan : panduan pemasaran jenama global

Main Author: Gregory, James R.
Other Authors: Feroza Shariff
Format: Open Shelf
Published: Kuala Lumpur: Institut Terjemahan Negara Malaysia Berhad, c2007.
Subjects:
Online Access: Synopsis
Physical Description: xxii, 243p.: ill.; 23cm..
Bibliography: Includes bibliographical references and index
ISBN: 9830681955