Penjenamaan merentasi sempadan : panduan pemasaran jenama global
Main Author: | Gregory, James R. |
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Other Authors: | Feroza Shariff |
Format: | Open Shelf |
Published: |
Kuala Lumpur:
Institut Terjemahan Negara Malaysia Berhad,
c2007.
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Subjects: | |
Online Access: |
Synopsis |
Physical Description: |
xxii, 243p.: ill.; 23cm.. |
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Bibliography: |
Includes bibliographical references and index |
ISBN: |
9830681955 |