International marketing
| Main Author: | Cateora, Philip R. |
|---|---|
| Other Authors: | Gilly, Mary C., Graham, John L. |
| Format: | Open Shelf |
| Published: |
New York:
McGraw-Hill Inc.,
c2009.
|
| Edition: | 14th ed.. |
| Subjects: |
| Physical Description: |
xxxi, 711p.: col. ill.; 28cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780073380988 |