APA Citation

Reichheld, F. (2006). The ultimate question: Driving good profits and true growth. Boston: Harvard Business School Press.

Chicago Style Citation

Reichheld, Fred. The Ultimate Question: Driving Good Profits and True Growth. Boston: Harvard Business School Press, 2006.

MLA Citation

Reichheld, Fred. The Ultimate Question: Driving Good Profits and True Growth. Boston: Harvard Business School Press, 2006.

Warning: These citations may not always be 100% accurate.