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| 001 |
0000012232_0001 |
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20080418090000.0 |
| 020 |
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|a 1591396190
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| 090 |
0 |
0 |
|a HF5415.153
|b .K56 2005
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| 100 |
1 |
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|a Kim, W. Chan
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| 245 |
0 |
0 |
|a Blue ocean strategy :
|b how to create uncontested market space and make the competition irrelevant
|c W. Chan Kim, Renee Mauborgne.
|
| 260 |
|
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|a Boston, MA:
|b Harvard Business School Publishing,
|c 2005.
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| 300 |
|
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|a xv, 240p.:
|b ill.;
|c 24cm..
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
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|a New products
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| 650 |
0 |
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|a Market segmentation
|
| 700 |
0 |
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|a Mauborgne, Renee
|
| 856 |
0 |
0 |
|3 Synopsis
|u http://library.mara.gov.my:8080/e-docs/synopsis/0000012232_sin.jpg
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| 999 |
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|a 0000012508
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|a 0000013762
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|a 0000015754
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| 999 |
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|a 0000018462
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