Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
| Main Author: | Kim, W. Chan |
|---|---|
| Other Authors: | Mauborgne, Renee |
| Format: | Open Shelf |
| Published: |
Boston, MA:
Harvard Business School Publishing,
2005.
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| Subjects: | |
| Online Access: |
Synopsis |
| Physical Description: |
xv, 240p.: ill.; 24cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
1591396190 |