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| LEADER |
00728pamja2200205 4500 |
| 001 |
0000011960_0001 |
| 005 |
20130418090000.0 |
| 020 |
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|a 0074717669
|
| 090 |
0 |
0 |
|a HF5823
|b .B454 2009
|
| 100 |
1 |
|
|a Belch, George E.
|
| 245 |
1 |
0 |
|a Advertising and promotion :
|b an integrated marketing communication perspective
|c George E. Belch, Michael A. Belch; adaptors Gayle Kerr, Irene Powell.
|
| 260 |
|
|
|a Sydney:
|b McGraw-Hill Australia Pty Ltd.,
|c c2009.
|
| 300 |
|
|
|a xxx, 642p.:
|b col. ill.;
|c 26cm..
|
| 504 |
|
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|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Sales promotion
|
| 650 |
0 |
0 |
|a Advertising
|
| 650 |
0 |
0 |
|a Communication in marketing
|
| 700 |
1 |
2 |
|a Belch, Michael A.
|
| 700 |
1 |
2 |
|a Powell, Irene
|
| 999 |
|
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|a 0000012200
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