Advertising and promotion : an integrated marketing communication perspective
| Main Author: | Belch, George E. |
|---|---|
| Other Authors: | Belch, Michael A., Powell, Irene |
| Format: | Open Shelf |
| Published: |
Sydney:
McGraw-Hill Australia Pty Ltd.,
c2009.
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| Subjects: |
| Physical Description: |
xxx, 642p.: col. ill.; 26cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0074717669 |