Belch, G. E., Belch, M. A., & Powell, I. (2009). Advertising and promotion: An integrated marketing communication perspective. Sydney: McGraw-Hill Australia Pty Ltd..
Chicago Style CitationBelch, George E., Michael A. Belch, and Irene Powell. Advertising and Promotion: An Integrated Marketing Communication Perspective. Sydney: McGraw-Hill Australia Pty Ltd., 2009.
MLA CitationBelch, George E., Michael A. Belch, and Irene Powell. Advertising and Promotion: An Integrated Marketing Communication Perspective. Sydney: McGraw-Hill Australia Pty Ltd., 2009.
Warning: These citations may not always be 100% accurate.