Advertising and promotion : an integrated marketing communication perspective
| Main Author: | Belch, George E. |
|---|---|
| Other Authors: | Belch, Michael A., Powell, Irene |
| Format: | Open Shelf |
| Published: |
Sydney:
McGraw-Hill Australia Pty Ltd.,
c2009.
|
| Subjects: |
PERPUSTAKAAN IP MARA
| Call Number: |
HF5823 B454 2009 |
|---|
| Accession | Item Category | SMD | Status | Due Date | Notes |
|---|
| 0000012200 | OPEN SHELF | BOOK | AVAILABLE |