Nalebuff, B., & Ayres, I. (2003). Why not?: How to use everyday ingenuity to solve problems big and small. Boston: Harvard Business School Press.
Chicago Style CitationNalebuff, Barry, and Ian Ayres. Why Not?: How to Use Everyday Ingenuity to Solve Problems Big and Small. Boston: Harvard Business School Press, 2003.
MLA CitationNalebuff, Barry, and Ian Ayres. Why Not?: How to Use Everyday Ingenuity to Solve Problems Big and Small. Boston: Harvard Business School Press, 2003.
Warning: These citations may not always be 100% accurate.