APA Citation

McCarthy,, E. (1968). Basic marketing: A managerial approach (3rd.ed.). Homewood,Illinois: Richard D.Irwin,Inc.

Chicago Style Citation

McCarthy,, E.Jerome. Basic Marketing: A Managerial Approach. 3rd.ed. Homewood,Illinois: Richard D.Irwin,Inc, 1968.

MLA Citation

McCarthy,, E.Jerome. Basic Marketing: A Managerial Approach. 3rd.ed. Homewood,Illinois: Richard D.Irwin,Inc, 1968.

Warning: These citations may not always be 100% accurate.