Advertising in the marketplace
| Main Author: | Burke, John D. |
|---|---|
| Format: | Reference |
| Published: |
New York:
McGraw-Hill,
1980.
|
| Series: |
Grolier business library
|
| Subjects: |
| Physical Description: |
ix, 454p.: ill.; 24cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0717285111 |