Handbook of modern marketing

Other Authors: Buell,Victor P., Heyel,Carl
Format: Reference
Published: New York: McGraw-Hill, 1970.
Subjects:
LEADER 00566pamna2200181 4500
001 0000005291_0001
005 20040421090000.0
020 |a 0070088381  
082 0 0 |a 658.8 
090 0 0 |a HF5415   |b .H36 1970 
245 0 0 |a Handbook of modern marketing   |c Victor P.Buell:editor in cheif,Carl Heyel;coordinating editor. 
260 |a New York:   |b McGraw-Hill,   |c 1970. 
300 |a 1v.(various pagings):   |b ill.;   |c 24cm. 
504 |a Includes bibliographies 
650 0 0 |a Marketing   |x Addresses,essays,lectures  
700 1 |a Buell,Victor P.  
700 1 |a Heyel,Carl  
999 |a 0000005123