APA Citation

Buell,Victor P., & Heyel,Carl. (1970). Handbook of modern marketing. New York: McGraw-Hill.

Chicago Style Citation

Buell,Victor P., and Heyel,Carl. Handbook of Modern Marketing. New York: McGraw-Hill, 1970.

MLA Citation

Buell,Victor P., and Heyel,Carl. Handbook of Modern Marketing. New York: McGraw-Hill, 1970.

Warning: These citations may not always be 100% accurate.