Upside-down marketing: : turning your ex-customers into your best customers/

Main Author: Walther, George R.
Format: Open Shelf
Published: New York:: McGraw-Hill,, c1994..
Subjects:
LEADER 00606pamja2200193 4500
001 0000001421_0001
005 20031210090000.0
020 |a 0070680477  
082 0 0 |a 658.8 
090 0 0 |a HF5415.13   |b .W255 1994 
100 1 |a Walther, George R.  
245 0 0 |a Upside-down marketing: :   |b turning your ex-customers into your best customers/   |c George R. Walther. 
260 |a New York::   |b McGraw-Hill,,   |c c1994.. 
300 |a xix,209p.::   |b ill.;;   |c 24cm.. 
500 |a Includes index 
650 0 0 |a Marketing   |x Management  
650 0 0 |a Sales management  
650 0 0 |a Customer services   |x Management  
999 |a 0000000998