Cases in Marketing Management
| Main Author: | Bernhardt, Kenneth L. |
|---|---|
| Other Authors: | Kinnear, Thomas C. |
| Format: | Open Shelf |
| Published: |
Plani, Texas:
Business Publications,
1981.
|
| Subjects: |
| LEADER | 00545pamja2200181 4500 | ||
|---|---|---|---|
| 001 | 0000001245_0001 | ||
| 005 | 20031130090000.0 | ||
| 020 | |a 0256024197 | ||
| 082 | 0 | 0 | |a 658.8 |
| 090 | 0 | 0 | |a HF5415.13 |b .B448 1997 |
| 100 | 1 | |a Bernhardt, Kenneth L. | |
| 245 | 0 | 0 | |a Cases in Marketing Management |c Kenneth L. Bernhardt, Thomas C. Kinnear. |
| 260 | |a Plani, Texas: |b Business Publications, |c 1981. | ||
| 300 | |a xix, 732 p.: |b ill.; |c 24 cm. | ||
| 500 | |a Includes index | ||
| 650 | 0 | 0 | |a Marketing |x Management |
| 700 | 1 | |a Kinnear, Thomas C. | |
| 999 | |a 0000000185 | ||