Cases in Marketing Management
| Main Author: | Bernhardt, Kenneth L. |
|---|---|
| Other Authors: | Kinnear, Thomas C. |
| Format: | Open Shelf |
| Published: |
Plani, Texas:
Business Publications,
1981.
|
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xix, 732 p.: ill.; 24 cm. |
| ISBN: |
0256024197 |