Bernhardt, K. L., & Kinnear, T. C. (1981). Cases in Marketing Management. Plani, Texas: Business Publications.
Chicago Style CitationBernhardt, Kenneth L., and Thomas C. Kinnear. Cases in Marketing Management. Plani, Texas: Business Publications, 1981.
MLA CitationBernhardt, Kenneth L., and Thomas C. Kinnear. Cases in Marketing Management. Plani, Texas: Business Publications, 1981.
Warning: These citations may not always be 100% accurate.