Global marketing strategy
| Main Author: | Douglas, Susan P. |
|---|---|
| Other Authors: | Craig, C.Samuel |
| Format: | Open Shelf |
| Published: |
United State:
McGraw-Hill,
1995.
|
| Series: |
Series in marketing
|
| Subjects: |
| Physical Description: |
xx,554p.: ill.; 24cm.. |
|---|---|
| Bibliography: |
Includes index |
| ISBN: |
0070134472 |