Multicultural Marketing : selling to a Diverse America
| Main Author: | Rossman, .Marlene L |
|---|---|
| Format: | Open Shelf |
| Published: |
New York:
Amacom,
1994.
|
| Subjects: |
| LEADER | 00585pamja2200169 4500 | ||
|---|---|---|---|
| 001 | 0000001146_0001 | ||
| 005 | 20031110090000.0 | ||
| 020 | |a 0814450717 | ||
| 082 | 0 | 0 | |a 358.8 |
| 090 | 0 | 0 | |a HF5415.127 |b .R637 1994 |
| 100 | 0 | |a Rossman, .Marlene L | |
| 245 | 0 | 0 | |a Multicultural Marketing : |b selling to a Diverse America |c Marlene L Rossman. |
| 260 | |a New York: |b Amacom, |c 1994. | ||
| 300 | |a xi178 p.; |c 24 cm. | ||
| 504 | |a includes bibliographical references(p.169-170) and index | ||
| 650 | 0 | 0 | |a Market segmentation |a Minorities as consumers |z United States |z United States |
| 999 | |a 0000000134 | ||