Beyond maximarketing : the new power of caring and daring
| Main Author: | Rapp, Stan |
|---|---|
| Other Authors: | Collins, Thomas L |
| Format: | Open Shelf |
| Published: |
New York:
McGraw- Hill,
1994.
|
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxvii, 319 p.,; 23 cm. |
| ISBN: |
0070513430 |