Rapp, S., & Collins, T. L. (1994). Beyond maximarketing: The new power of caring and daring. New York: McGraw- Hill.
Chicago Style CitationRapp, Stan, and Thomas L. Collins. Beyond Maximarketing: The New Power of Caring and Daring. New York: McGraw- Hill, 1994.
MLA CitationRapp, Stan, and Thomas L. Collins. Beyond Maximarketing: The New Power of Caring and Daring. New York: McGraw- Hill, 1994.
Warning: These citations may not always be 100% accurate.