Targeting the trendsetting consumer : how to market your product or service to influential buyers
| Main Author: | Zandl, Irma |
|---|---|
| Format: | Open Shelf |
| Published: |
Ill:
Business one Irwin,
1992.
|
| Edition: | Homewood,. |
| Subjects: |
| Physical Description: |
vii,215 p.: ill; 24cm. |
|---|---|
| Bibliography: |
Includes bibliographical references (p.195-206) and index |
| ISBN: |
1556234783 |