De Bono, E. (1995). Serious creativity: Using the power of lateral thinking to create new ideas. London: HarperCollinsBusiness.
Chicago Style CitationDe Bono, Edward. Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas. London: HarperCollinsBusiness, 1995.
MLA CitationDe Bono, Edward. Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas. London: HarperCollinsBusiness, 1995.
Warning: These citations may not always be 100% accurate.